#asiandadspotting: pnc grow up great

Usually, this sort of thing would be reserved for a post over on Rice Daddies [and I will post this over there soon, I promise] but, well, it’s NaBloPoMo, and just past the halfway mark, so here it is.

Asian American dads (as well as moms and couples and families) seem to be popping up more often in television commercials lately. First there was the Toyota ad with the dad talking about using hybrid engines to power roller coasters while his preschooler daughter’s volunteering non sequiturs in the backseat. Then, famously, there was Google’s amazingly effective tearjerker, “Dear Sophie.” (And there’s another relatively recent car ad, the brand of which I can’t remember, in which the daughter grows up in the car, the dad gives her the car, and then she has her own kids in the car—driving me crazy that I can’t remember the details to find it online!)

Now, just the other night on television, I caught this ad promoting PNC Bank’s Grow Up Great philanthropic/educational program, touting its investment in early childhood education with an Asian dad, a mom whose face I couldn’t get a clear look at, and their daughter playing on a rooftop:


Interesting to watch how this trend, if it is a “trend,” progresses. Are you noticing more diverse portrayals of fatherhood in ads and elsewhere?


About Jason Sperber

Jason Sperber is a stay-at-home-dad of 2 daughters and a writer in Bakersfield, California. He blogs (very infrequently) at daddy in a strange land and co-founded Rice Daddies, the group blog by Asian American dads, and is the resident hapa Trekkie at The Nerds Of Color. Follow him on Twitter at @dad_strangeland.
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